The Collaborative Companies will formulate a
marketing strategy that is based on its preliminary market research and its
continued analysis of the marketplace during the construction period and on-site
sales efforts.
Key to the effort will be to define marketing
strategy that is based not merely on pricing competition, but rather creating
the proper image for the project. TCC will be involved in many critical components of this strategy, including:
· Ongoing Market Input · Marketing Budget · Marketing Materials · Legal Documents · Sales Office Development and Design · Pricing and Phasing Strategies